Brand work

We have experience in both creating new brand identities as well as refreshing and rationalising existing brand identities and guidelines.
A branding project may range
from a simple logo design, to a comprehensive brand development
with print and online roll-out.

The brief was to create a brand identity to convey Biomelifestyle’s ethical credentials without making it the primary focus.

When Biomelifestyle launched
in 2005, the brand set out to
fill a gap in the market for ethically sourced homewares at realistic prices. As an online-only retailer, Biomelifestyle required a clear identity that would stand out not only on the web, but for work across own-product packaging, press and media coverage and printed collateral.

Design Culture identified that
the appeal of the brand would
be in the quality of the product available. The focus was on beautifully designed homewares and strong ethical credentials were a given rather than the primary reason for purchasing. The identity needed to convey this.
A simple, elegant typographic
style was chosen to convey the lifestyle aspect of the brand
and a soft green used to underline the ethical nature of the business.

Within the last five years the business has grown and last year Design Culture was appointed to refresh both the brand and its website. A strapline of “Style. Design. Ethics” was added to the logo to refresh the identity and cement the brand positioning.
The colour palette was also widened to include some sharp, fresh accent colours to support the core Biome green.