Portfolio

Brand work

We have experience in both creating new brand identities as well as refreshing and rationalising existing brand identities and guidelines.
A branding project may range
from a simple logo design, to a comprehensive brand development
with print and online roll-out.

Coca-Cola Enterprises

Creation of an identity for Internal Communications, Coca-Cola Enterprises Ltd. The team felt
that as the key drivers of communication across a UK-wide, multi-functional company, they needed a strong, identifiable presence to draw together the different messaging and media streams they were using to reach their audience.

Design Culture worked closely with the team to identify their needs and establish how the brand would be used. A simple, clean and easily-identifiable logo works in conjunction with bold, direct statements that frame the word ‘inform’ as a central hook. The colour palette has been kept very simple, in line with Coca-Cola’s corporate palette.

The identity was rolled out across stationery, email signatures and
in-house publications, briefings
and presentations.