Portfolio

Brand work

We have experience in both creating new brand identities as well as refreshing and rationalising existing brand identities and guidelines.
A branding project may range
from a simple logo design, to a comprehensive brand development
with print and online roll-out.

Crown House Technologies

Refresh of the Crown House Technologies brand, modernising the logo, palette and corporate fonts for use.

The brief was clear – to refresh and bring up to date the Crown House brand, without moving too far away from the original logo and losing all the positive brand awareness associated with it in
the marketplace.

Design Culture looked at the core colour palette, logo letterforms and fonts – including both primary and digital fonts for corporate use. Adding a dark blue to the palette brought in to play a trustworthiness and corporate
feel that the brand had been lacking previously.

Work continued on updating brand guidelines, including the making of recommendations for livery and on-site hoardings. The first roll out of the updated brand was on a marketing brochure for the company and new website.