Planet 2050



Brand identity for specialist communications and change management practice sitting within the Weber Shandwick network, Planet 2050 needed an identity for launch that would promote their bespoke approach and specialist, niche experience.
Design Culture developed a logo, solid and purposeful in feel, with the flexibility to be used in any one of the brand colours. If used with photography, the typography in the logo would pick up colour and texture from the image below. As part of the brand concept, we initially sourced imagery that the logo could interact with and become part of.
The brand was rolled out on to stationery, marketing collateral,
as well as large format graphics for the launch event.