Vuma



Creating a suite of brand’s to sit within one family, Vuma.
The Vuma system has been designed with leading IR experts, a FTSE 25 company and several top analysts to enable analysts to submit their latest estimates to their corporate with speed, consistency and data integrity.
Everlution, Vuma’s parent company, approached Design Culture to bring the Vuma brand to life for launch. Design Culture established that the brand needed to work hard visually to have a strong, vibrant and commercial feel but be careful not to alienate the corporate world, it’s target market. Keeping the focus on Vuma within the logos across the family of products and using colour and iconography to tell the story behind each, the overall feel is fresh, modern and commercial.