Social Incubator East provides an intensive support programme for people with an ambition to set up or grow a business dedicated to making positive social impact.
The visual language we created reflects the energy and movement of the target audience: ambitious social venture founders, with brilliant ideas to drive forward that will create real, scaleable, lasting social or environmental change.
Social Incubator East was launched by a group of partner organisations, headed by Allia, a charity that supports social ventures. A social venture weekend forms the central part of the programme. Designed to give emerging social entrepreneurs world class training over two-and-a-half days; and the incubator programme supports those ventures selected with 12 months of ongoing regular business avsie and coaching, free shared workspace and access to financial advice and support.
We aligned the new brand with Allia’s existing colour palette to create a standalone fresh and vibrant identity. A simple, modern typeface with an upward pointing arrow motif, bring to the fore the concepts of innovation and dynamic progression.
This project required a very fast delivery meaning the brand and website projects ran in tandem. Our design and digital teams employed a very agile working process. Critical to the project success was the development of a close working relationship with the Allia team throughout the project delivery.