Our Approach

We’re a strategic brand and digital design agency. Our clients are organisations creating positive change, like hospitals, colleges, charities and trusts. We help them to tell their story: who they are, what they do and why it matters.

For us, the most valuable part of a job comes long before the design. It comes from an understanding of your brand, your market and your goals. It comes from a vision of where you want to head and how we’re going to get you there. That’s why we question, challenge, and unpick our briefs – finding the right messages and turning them into big ideas.

That’s why we think critically and work strategically. This is intelligent design: design that makes the most of every customer touch point, that supports a wider brand strategy, and that makes people see the world from a new angle. Design that delivers real value. If you’d like to know more about our approach to strategy, brand, design and digital, take a look at the services we offer.


Kristen Streten's picture

Kristen Streten



Steve Wilkins's picture

Steve Wilkins



Shona Bland's picture

Shona Bland

Studio Manager


Tamsin Radford's picture

Tamsin Radford

Project Manager

Our Team

Intelligent design couldn’t exist without intelligent people to fuel it. That’s why our tight knit team is made up of strategists, designers, developers, and managers that bring the expertise and thinking needed to solve our clients’ most complex challenges. Set up in 2006 by our company Directors Kristen Streten and Steve Wilkins, we have worked with organisations of all shapes and sizes, from universities to theatres, from Save the Children to the NHS.

If you’re interested in joining our team, let us know about your skills and experience, and we’ll get in touch if any roles open up.

Our Culture

Most of our clients come from the charity, social, culture, education and healthcare sectors. These are rewarding sectors to work in, because what happens here really matters to people. The right work through the right channels, reaches people in a way that no other communication can – and can change the way people think and act for the better.

Working in these sectors, we find ourselves faced with complex, involved, and slow burning briefs. These are the types of projects that we find most interesting, and the ones through which our design ethos, strong strategic thinking, and sector understanding can make the most meaningful difference.

Our work helps our clients to deliver better healthcare, raise more money for good causes, educate more young people, and revitalise our national culture. And that’s what design is all about – changing the way people feel, encouraging them to think differently, and inspiring them to take action.

If you’d like to know more about how we work in charity & social, culture, education or healthcare, read about our specific expertise in each sector.


Ian Micallef's picture

Ian Micallef



Ross Granger's picture

Ross Granger

Senior Designer


Erwin Bayani's picture

Erwin Bayani



Esther Shelley's picture

Esther Shelley



Fabio Luz's picture

Fabio Luz



Ruyman Rodriguez's picture

Ruyman Rodriguez

Developer & Head of Analytics


Rowan Campus's picture

Rowan Campus



Mario Simaska's picture

Mario Simaska



Anna Ellis-Rees's picture

Anna Ellis-Rees

New Business & Marketing


Diane Mills's picture

Diane Mills