The Courtauld Gallery Shop

The Courtauld Gallery’s online shop is where the collection reaches people beyond the gallery walls – so it matters that it reads as part of the same institution as everything else under the Courtauld name. We were brought in for a focused piece of work to close the gap between the store and the main site: getting the brand right, tightening the design, and making sure the result was something the team could work with and build on.

Technical and brand-alignment work on its Shopify store

We approached this as a considered piece of work within Shopify’s framework – working on a staging theme throughout and capturing the decisions in a shared Figma style guide, so everything could be reviewed before going live.

Brand typography

We worked on resolving the theme’s constraints around the use of custom fonts, installing the Courtauld’s brand font within Shopify with sensible fallbacks, consistent rendering across browsers and devices, and accessibility (contrast, sizing) maintained throughout.

Visual alignment

We refined spacing, layout rhythm and grid consistency, aligned the type scale and hierarchy with the main site, and brought button styles, interaction states, colour usage and footer styling into line with the Courtauld’s brand guidelines.

A maintainable approach

We kept customisations minimal and isolated in their own files, so they’re clearly documented and straightforward to carry forward when the theme is upgraded. Everything was built and reviewed on a staging theme before going live, and captured in a shared Figma style guide of text and button styles with before/after designs.

Advice, not just build

We worked collaboratively, helping the Courtauld team make the calls that will shape the store for the longer-term. With the store now sitting on solid, on-brand foundations, it’s well placed to develop further – building on this first phase, keeping pace with the latest Shopify features, expanding the site and growing the Courtauld’s retail offer over time.