Branding, Digital, StrategyThe Payroll Giving Team

Charity & Social

Specialising in the charity and social sectors, we are a strategic design and digital marketing agency that uses design to build an emotional connection between your audience and your cause, changing minds, and ultimately behaviour, for the greater good.

Design that connects

In a broad sense, not-for-profit and commercial marketing have the same objectives: to change the behaviours of their target audience. But the added challenge for charities and social organisations is that they are asking people to take an action or rally behind a movement, for which they will receive nothing tangible in return. We can help you to get across personal and societal benefits that resonate with your audience and spur them into action.

Experts from our four disciplines, strategy, branding, design and digital, work together at each stage of the process to ensure the best possible results for your organisation.

A strategic approach

We begin every project by ensuring that we fully understand your organisation and situation. We question, challenge and unpick the brief. We find the right messages, turn them into big ideas, and then we execute them beautifully and purposefully across digital and offline channels.

Using this process, we have helped our clients in the charity and social sectors to build connections between the public and their cause, increasing their empathy and contribution.

Design that’s made a difference

Our experience in the charity and social sector includes designing and developing new websites for charities such as Together For Short Lives, creating brands for organisations like The Payroll Giving Team and Truestone, and developing national campaigns for clients such as Young Enterprise.

These projects have each had their own challenges, the organisations have held different values, and the target audiences have been widely varied. In each case though, we have used our intelligent design principles to produce an outcome that thrilled our client.

DigitalTogether for Short LivesA fully-responsive website for the UK charity for children’s palliative care.

Branding, Digital, StrategyThe Payroll Giving TeamWith only 23% of the UK largest employers offering a Payroll Giving scheme to employees there was a real need to do something truly different with a new brand.

Design Culture are really creative, forward-thinking and dynamic in their approach. They have created an outstanding brand which is positive for the sector, and our new website has also received excellent feedback from our users.

Jacqui AbrahamClient DirectorThe Payroll Giving Team

If you’d like to discuss how our skills in strategy, branding, digital or design could help you realise your own goals give us a call on 020 7375 6360 or email us.