Geared for Giving

When you want to change the way we all give to charity and break down the barriers stopping the UK’s biggest employers from implementing a Payroll Giving scheme, you need a brand that is loud enough to cut through the noise and drive a movement that will raise £130m more a year for good causes.

Geared for giving logo
Geared for giving campaign hero image
  • Geared for giving Claudine Collins, Mediacom
  • Geared for giving Sir Nick Young, British Red Cross
  • Geared for giving Nick Robertson ASOS
  • Geared for giving Jane Collins, Marie Curie
Geared for giving brand messaging and colour palette
  • Geared for giving homepage on ipad
  • Geared for giving news webpage on ipad
  • +29%

    increase in sign ups

  • +28%

    increase in pages viewed per session

  • +42%

    increase in traffic from organic search

Key technologies

  • WordPress
  • Campaign Monitor
Geared for giving website on iphone
Geared for giving launch event BT Tower revolving screen
Geared for giving logo launch BT tower screens

The team at Design Culture have gone above and beyond to create an engaging, uplifting and thought-provoking creative campaign that will allow us to help raise an extra £130m via Payroll Giving. We are delighted that they are supporting the Campaign as one of our key Associate Founding Partners.

Peter O'Hara Founder of The Geared for Giving Campaign
Geared for giving branded stationery
  • Geared for Giving roll up banners
  • Geared for giving brochure