medneo are a leading private diagnostic imaging company specialising in MRI imaging. The business was founded in Germany, operating 25 imaging centres across Germany and Switzerland. We were engaged to help them establish their presence in the UK market delivering a digital platform for their new flagship London Centre and UK wide fleet of Mobile MRI scanners.
To support medneo’s ambition to become a leading UK provider of high quality MRI digital imaging solutions we have built a user friendly enterprise level WordPress website to meet the needs of all stakeholders.
Through conversations and workshops with the client and wider stakeholders we gathered research and insight to determine the projects requirements and goals. We gathered user stories to inform the breadth and structure of the website content and functionality from which we identified primary user journeys for current and prospective patients, referrers, clinicians and other healthcare professionals.
We designed a clean and crisp user interface, taking a mobile first approach to ensure that every user enjoys the best digital experience possible when interacting with the website.
The website is built on WordPress, the leading Open Source content management system. Our development team have crafted a fully bespoke website utilising the latest development techniques and standards to create an intuitive, secure and flexible platform.
Targeted user journeys segmented by audience type ultimately convert website visitors into prospects and customers via tracked contact forms and telephone numbers. Comprehensive analytics provide full visibility of a users journey through defined sales funnels allowing us to identify our most successful routes to winning new customers.
Flexible landing page templates allow medneo to run targeted, bespoke PPC or social marketing campaigns with ease. Our ongoing analysis and improvement ensures that we maximise the clients digital marketing activity and return on investment.
increase in bookings via the website
increase in page views per session
increase in traffic from organic search
Lloyd Bowen Commercial Director medneo Diagnostics UK
Design Culture listened deeply to the needs of our business and of the medneo brand and designed and built a website that is easy to navigate and visually appealing to its visitors. Technically excellent, highly usable by all audiences and built to grow with us as a business, it not only looks great, but critically supports generating real leads and new business. The process was smooth, and the delivery came in on time and on budget, with the website’s launch designed to coincide with the opening of medneo's London Centre, our flagship static site in the UK in 2020