We began our relationship with Picker in 2014 by working with them on a new website. Not only did we design and build the site but also used the exercise to strategically reposition the organisation as thought-leaders in the field of patient care and service user experience.

Two years later, we helped to further develop the brand by simplifying the name from the ‘Picker Institute Europe’. We developed a new logo, rationalised brand guidelines and updated the website to reflect this important transition.

Picker-Logo Animation

We worked through a process to evolve the logo in a way that would retain key visual elements, giving the organisation freedom to introduce updates to the brand rather than it requiring a complete overhaul.


We knew very early on in our discussions with Design Culture that they would produce a great looking website, but what we weren’t expecting was for the team to go to such great lengths to get under the skin of Picker and really understand what the charity does, how it does it, and why. Working with the team at Design Culture is an absolute pleasure – they are such a smart, talented bunch of people who I think of as an extension of my own team. I have absolute trust in them – the foundation of all great relationships!

Gemma Charles Head of Brand Picker

We worked very closely with the team at Picker to really understand the strategic direction of organisation and determine goals for the new site. In planning the site, we focused on creating a number of fluid user journeys for different audiences, going through an iterative sketching and wire-framing process. The design is centred around a content rich mix of up to the minute news and commentary as well as an active blog area. The result is a lively, bright and dynamic site that encourages two way conversation and interaction between Picker and its audiences.

  • Doctor-patient discussion
  • Picker Institute Europe Homepage icons
  • Picker_4_Slideshow-3-doctors
  • Picker Institute Europe case study