Brand & Visual Identity

Your brand is much more than a logo – iit’s the world’s perception of who your are and what you have to offer. We shape brands with a strong strategic foundation and a clear focus on how they work in the real world, especially online, where your audience most often meets you.

Strategic and creative
brand definition

Prioritising your brand in a crowded, digital-first world

We help you find and craft your purpose, uncover what makes you different, and define how to express it. It always begins with insight – understanding your audience, stakeholders and market. Ensuring your brand is rooted in truth, purpose and relevance we shape the strategy that clearly positions your brand and becomes the blueprint for everything that follows.

Brand creation

Expertly crafted, built for impact

We shape brands that communicate your unique positioning and inspire audiences to act. From visual identity and design to messaging, tone of voice, and practical guidelines, every element is crafted to work consistently and effectively — helping you grow your reach and make a real impact.

Advance HE Brand Identity

Brand development

For clearer, stronger, harder working brands

Your brand doesn’t always need replacing – it may just need to work harder. If it’s misaligned, confused, or underperforming, audiences won’t fully engage. We refine and rationalise existing identities, broaden them for digital use, and fill the gaps so your brand works across every channel – strengthened for the future, without losing its heritage.

Is your brand built for digital?

Audit your brand with us and find out exactly what’s needed to make it work harder, now and for the future.

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Institute of Development Studies

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St John of Jerusalem Eye Hospital

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