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Brand

Your brand is not your logo. It’s not your mission statement. It’s not your name. Your brand is the world’s perception of who your organisation is, what you have to offer, and why it matters.

Creating differentiated brands

Everything that you say or do contributes towards this perception, whether you intend it to or not. If you know what you want to be known for, you can use this to your advantage – shaping your actions and communications to point towards a desired interpretation. If you don’t, you can’t.

What do you sell? What do you stand for? Are you funny, smart or sexy? We can help you to plot out a compelling stake in the ground, which will reach your audience and set you apart from the crowd.

We create differentiated brands that deliver commercial success through strategic thinking and intelligent design.

  • Brand Strategy
  • Brand Positioning
  • Brand Identity Creation
  • Brand Guidelines
  • Tone Of Voice 
  • Brand Messaging
Advance HE Brand Identity

Digital first brands

Your audience’s perception of your brand is now so heavily influenced by digital experiences, that we adopt a digital-first mindset when creating brands. This is not at the expense of offline branding but is about prioritising digital touchpoints and experience. Branding has moved beyond logos, typefaces, colours and tone of voice and is now all about the experience.

Your brand is also your product, you need to know and understand what’s on your audience’s mind. What are they doing? What do they want? and most importantly how can your brand add value to their lives.

Successful brands are now made from recognisable style elements that combine to create a design ecosystem that can easily adapt across all touchpoints whilst maintaining your brand’s essence and quality of experience.

View our other services

Branding, StrategyInstitute of Development StudiesStrategic rebranding of the world-renowned Institute of Development Studies, defining a strengthened positioning for the brand that reflects the Institute's strategic ambition and values, and captures its unique mix of research and learning.
Institute of Development Studies
Branding, StrategyAdvance HEBrand strategy and identity for Advance HE, the resulting merger of the Equality Challenge Unit, the Higher Education Academy and the Leadership Foundation for Higher Education.

Branding is the art of differentiation.

David BrierAuthor of 'Brand Intervention'

To discuss how our branding services can help realise your commercial goals complete this form or call 020 7375 6360.