If people are your greatest asset you should make them part of the story. They should be front and centre in everything you say and do. When we strategically rebranded Thorogood, we put this at the heart of their positioning and the visual identity we created.
When we first looked at the brand in 2011, Thorogood had come to realise that their recruitment objectives were as important as their business prospects, but that this side of the business hadn’t been receiving the attention it needed. To be a successful consultancy, the company needed to employ the best digital talent, but their out-dated identity was not representing the innovative thinking of the organisation, and they were struggling to engage these people.
Julia Honigsberger Director Thorogood
Design Culture really deliver on service and quality of work. They are responsive, proactive, efficient, incredibly helpful and very collaborative. Their work speaks for itself; they have met and exceeded my expectations.