L&Q The Rushgroves

London & Quadrant Housing Trust (L&Q) asked us to develop the visual identity and a new brand proposition for its north London development, The Rushgroves. What followed was an intense period of activity to re-imagine & roll-out advertising, on-site graphics, marketing materials and an online presence – ultimately increasing sales. We have continued to support the marketing team through each phase of launch and are working with them towards full completion.

The buildings and communal spaces at the rushgroves
The rushgroves branding - green logo on dark green pattern
The rushgroves marketing plan - two posters - one buff and one dark green
The rushgroves advert in a train station
48 sheet advert in underground station
the hoarding

A key piece of work was the host brochure – developed to succinctly capture three topics; an overview of the area, the design of the development (from award-winning architects Rolfe Judd) and an introduction to L&Q. We used key language developed in the brand proposition to divide the document into three chapters – Perfectly positioned, Thoughtfully designed, Positively developed.

  • host brochure for the rushgroves - cover and two inside spreads opened
  • spread with the travel times to and from the rushgroves
illustration spread with local points of interest in Hendon
  • floorplan brochure cover
  • inside spread with the floorplans
  • inside spread with apartment features
  • the rushgroves homepage
  • the rushgroves website
people walking in the exterior spaces of the rushgroves
mobile version of the website