London & Quadrant Housing Trust (L&Q) asked us to develop the visual identity and a new brand proposition for its north London development, The Rushgroves. What followed was an intense period of activity to re-imagine & roll-out advertising, on-site graphics, marketing materials and an online presence – ultimately increasing sales. We have continued to support the marketing team through each phase of the developments launch.
A key piece of work was the host brochure – developed to succinctly capture three topics; an overview of the area, the design of the development (from award-winning architects Rolfe Judd) and an introduction to L&Q. We used key language developed in the brand proposition to divide the document into three chapters – Perfectly positioned, Thoughtfully designed, Positively developed.