L&Q The Rushgroves

London & Quadrant Housing Trust (L&Q) asked us to develop the visual identity and a new brand proposition for its north London development, The Rushgroves. What followed was an intense period of activity to re-imagine & roll-out advertising, on-site graphics, marketing materials and an online presence – ultimately increasing sales. We have continued to support the marketing team through each phase of the developments launch.

The buildings and communal spaces at the rushgroves
The rushgroves branding - green logo on dark green pattern
The rushgroves marketing plan - two posters - one buff and one dark green
The rushgroves advert in a train station
48 sheet advert in underground station
the hoarding

A key piece of work was the host brochure – developed to succinctly capture three topics; an overview of the area, the design of the development (from award-winning architects Rolfe Judd) and an introduction to L&Q. We used key language developed in the brand proposition to divide the document into three chapters – Perfectly positioned, Thoughtfully designed, Positively developed.

  • host brochure for the rushgroves - cover and two inside spreads opened
  • spread with the travel times to and from the rushgroves
illustration spread with local points of interest in Hendon
  • floorplan brochure cover
  • inside spread with the floorplans
  • inside spread with apartment features
  • the rushgroves homepage
  • the rushgroves website
people walking in the exterior spaces of the rushgroves
mobile version of the website