Geared for Giving Brochure

The first piece of marketing collateral produced using the Geared for Giving campaign identity by Design Culture, this brochure was aimed at informing both employers and employees, as well as opinion formers, about the benefits of payroll giving.

Taking the identity in to the workplace, art directed photography highlights how the scheme has been adopted from shop floor to boardroom. Alongside employers and employees, charity heads, MPs
and celebrities already using the scheme were asked to get involved and show their support. We photographed each individual in their own working environment to highlight the wide ranging use and appeal of the scheme.