NHS Flu Fighter campaign

Increasing the number of staff and their families nationwide that get vaccinated each year is critical to keeping the NHS moving. The campaign’s identity continues to be updated year on year and uptake of the vaccine has grown from 35% to 55% in the five years since the campaign started.

Flu Fighter logo

The campaign provides guidance, advice and materials to support NHS staff in their local flu vaccination drive. Particular emphasis is placed upon vaccinations for healthcare workers themselves and the campaign is crucial in terms of public health.

Flu Fighter bugs
Flu Fighter badges
Flu Fighter branded mug
Flu Fighter posters
Flu Fighter branded t-shirt

We’ve enjoyed working with the team at Design Culture for a number of years on the delivery of marketing and communications solutions. In particular, I have worked with them over the years to deliver the NHS Flu Fighter campaign. They created the initial campaign identity and then rolled this out across a wide range of campaign materials, including a communications toolkit, staff guides, a magazine, leaflets and posters. I’ve found them to be creative as a team, helpful in all aspects of production, and responsive and consistent in their project management.

Meilir Jones Senior Publishing Officer NHS Confederation
Flu Fighter lanyards
Flu Fighter coasters