As part of delivering the College’s new visual identity framework, we refreshed the visual identity for their annual Professional Learning and Development Conference. We’ve continued to evolve the brand and rollout collateral for the event every year, updating the look and feel each time.
We’ve been working with RCR to create consistent but recognisable identities for their annual conference since 2017. Using a gradient of the two colours for the radiology and oncology faculties, and the year number as a hero graphic, we designed patterns which formed the basis of each identity and created a bright, dynamic visual language.
The conference identity is applied across a wide range of materials, including large format banners in the entrance to the venue, wayfinding, exhibition stands and brochures detailing the programme for each day of the event. Our aim is to create excitement and generate interest for the conference, while maintaining consistency and clarity of information, ensuring that all participants get the best out of their time.