The National Institute for Health and Care Excellence

We have worked with The National Institute for Health and Care Excellence (NICE) for a number of years producing a range of collateral and graphics for many of their flagship brand touchpoints.

NICE campaign messaging

We were commissioned to design the NICE stand, the focal point of the Annual Conference. Our brief was to find a fresh approach to create a stand that would be a hub for interactivity and discussion which was approachable and accessible to delegates. We simplified the messaging introducing key statements supported by illustration to convey the defining principles of NICE’s work.

NICE event stand
NICE campaign image
NICE campaign messaging
  • NICE event stand visitors
  • NICE campaign messaging
  • NICE event stand visitors

Following the impactful illustrative style of the conference stand, we created a suite of banners promoting NICE’s values and their work as a flexible communication tool for events and conferences.

Fully-responsive, content rich, and available to access on any device, our award-winning digital re-design of NICEtimes magazine makes use of everything digital publishing has to offer. Intuitive user experience and a modern aesthetic have brought NICE up to speed with an increasingly tech fluent audience. Integrated analytics allow NICE to monitor the impact of the magazine, while internal links drive traffic to employee focussed content on their website.

NICETimes homepage on ipad

Modernising the design of the content has helped NICE work towards their aim of helping colleagues feel more connected and invested in their workplace, and since August 2016 there has been an increase in readership, and a reduction in costs.

  • NICETimes on ipad
  • NICETimes on ipad
  • NICETimes pick of the clicks
  • NICETimes on ipad