
As the largest specialist heart and lung centre in the UK, Royal Brompton & Harefield Hospitals offer world-leading procedures and treatments. But while many GPs have previously referred patients to the NHS side of the service, audience insight identified that a large number were unaware they could refer private patients. RB&HH Specialist Care asked us to develop a direct mail piece to specifically target this audience and raise awareness of RB&HH’s private care offer.