The AIM Hallmarks of Prospering Museums

The AIM Hallmarks were established to provide a framework of success for independent museums, galleries and heritage organisations in the UK. Injecting energy and modernity into their brand, we created a new logo and refreshed their visual identity using bright colour and dynamic crops of the hallmarks emblem. To bring their collateral in line with the new identity, we designed a new suite of materials with an emphasis on clarity of information and lively visual language.

The AIM Hallmarks of Prospering Museums
Preparing to Prosper - Booklet Cover
Hallmarks spread

From start to finish, the whole team at Design Culture were friendly, professional and accommodating and the resulting guides are truly beautiful pieces of work. The whole team took the time to understand us as customers and our unique design needs and the working relationship with them was genuinely enjoyable! Design Culture are a high-quality design agency that exceeded our expectations: I can’t wait to work with them again.

Sassy Hicks Membership, Marketing & Projects Manager The Association of Independent Museums
The AIM Hallmarks covers
  • Purpose
  • Innovation
  • Visitor Focus
AIM Badge